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The Winnipeg Police Association kicked off its sixth annual Cool 2Be Kind campaign with the students and staff of Lord Roberts School.
The Oct. 19 launch featured all three co-chairs of this year's campaign: Virgin 103.1 personality Ace Burpee, Business Council of Canada Vice-President Kevin Chief and Manitoba Justice Minister/Attorney General Heather Stefanson.
Cool 2Be Kind is a positive behavior/anti-bullying program that promotes the value of kindness and making positive life choices amongst Kindergarten to Grade 8 students.
Schools are encouraged to come up with their own kindness projects.
"Students and educators are invited to submit a Kindness proposal for their school with the opportunity to receive funding in the amount of $500 to see their projects come to life," said WPA Vice-President George Van Mackelbergh. "As each school Kindness project is designed by students and educators to meet the specific needs of students, we feel it has a much greater chance of success."
Lord Roberts also unveiled its Lord Roberts Lions t-shirts at the event. Students are meeting in multi-grade "Lion Pride" groups regularly to promote positive behavior at the school.
"As a community, we look at how we can make changes in the world…and we can start right here by being kind, being respectful and showing pride," said Principal Leslie McGillivray.
"We are proud of our school, we're proud of ourselves and we're proud of our community."
The Cool 2Be Kind campaign has funded 113 school kindness projects over the last five years, totaling over $56,500.
Students and educators from K-8 schools can visit www.cool2bekind.ca and submit their kindness proposals online. The deadline for submissions is Dec. 29, 2017.