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Advertising - Graphic Design

Graphic Design is the creative practise of conveying an idea, or communicating a message aesthetically with images, graphics, and types. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Graphic designers work in a variety of areas; producing visual identity (logos and branding), publications (magazines, newspapers and books), print media (posters, billboards, signs, product packaging), illustrating and interactive design (animation, websites, apps, games, and emerging technologies).

Topics include:
• Principles & Elements of Design         
• Graphic Design Procedure
• Drawing Techniques & Tools          
• Layout Fundamentals
• Digital Production           
• Typography/Lettering
• Client Relations and Employability Skills
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Grade 10 Advertising—Graphic Design (2 Credits) GD000V20
The first year will introduce students the opportunity to explore the world of graphic design. Students will use a variety of drawing materials, tools, and practice with different techniques and mediums. Main topics include colour theory, typography basics and layout. Design procedure and theories will also be examined.
Grade 11 Advertising– Graphic Design (4 Credits) GD000V30
The second year will build on design basics and move into more complex projects in graphic design layout, typography and computer applications. Software applications include Adobe Photoshop, Illustrator, and Indesign. Students will study digital illustration and marketing campaigns. The prerequisite for this course is grade 10 graphic design. Students will study Graphic Design and Layout, Illustration for Graphic Design, and Interactive Graphic Design, as well as student Print Procedures for Graphic Communications.
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Grade 12 Advertising– Graphic Design (4 Credits) GD000V40
In the third year students will develop skills to a professional level in the areas of graphic design and print communications. Topics include full graphic design campaigns, interactive design, layout, illustration, as well as the opportunity for work experience. The prerequisite for this course is grade 11 graphic design. Students will study Advanced Graphic Design and Layout, Advanced Illustration for graphic Design, and Advanced Interactive Graphic Design. Students will develop a Graphic Design Portfolio in preparation for industry or post-secondary education.
Graphic Design Opportunities
Students may also apply for an entry-level position at these types of businesses:
• Graphic Design Designer
• Gaming Illustrator
• Digital Multimedia Design
Tec-Voc strongly recommends that a Graphic Design student pursue both Diplomas. Check with the guidance department for course requirements. The visual communications industry is competitive and most employers require a college diploma in Graphic Design, Digital Media, or a university degree in Visual Arts with specialization in graphic design, advertising, or graphic communications. It is strongly recommended that students also take Visual Arts, 2D or 3D Animation or Web Development Courses.



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